|
Football FANPARK Project Summary
- It will be the first fan experience of its kind in the UK.
- The process must be analysed and implemented correctly to meet projected ROI.
- A fan park is a natural extension of the football product and the THFC brand. It exists to provide;
- Existing fans with an enhanced brand engagement experience
- New fans and a way of converting fringe supporters into dedicated fans
- A means of levering more revenue from an existing asset (the stadium)
- Greater appeal to the family market & create ‘fans for life’
- A resource for other areas of the business (coaching, education, community & corporate events)
- A platform for increasing spend on ticket sales, merchandise, memorabilia, programmes & club experiences (stadium tours for example)
- Vision XS are experience specialists. This enables them to work to your aims with a fan park that reflects what your target market(s) want from an experience.
- It is worth remembering that the experience is not static. For example, home games will require different content to community events.
- The investment amount will reflect the aims and objectives you want to achieve with the fan park.
- VXS fees would be based on a consultancy day rate. As a rough guide, you should expect to add 10% to the cost of the park for their work.
- The fan park model is based on a commercially sustainable framework
|
